Deal Expires in:
5 DAYS OF DEALS
for vacation Portrait photographers
November 24-28, 2025
BLACK FRIDAY
Our biggest sale of the year!
how it works:
Each day from 11/24-28, we'll be offering a new Black Friday deal. Each deal will be available THAT DAY ONLY from 6am EST - 11:59pm EST. Once the deal is gone - its gone!
Check out all of the deals below and make sure to set reminders for when to grab them!
“Booked two new sessions within a week using Alena’s tips. So worth it.”
— Samantha K., St Augustine Photographer
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What's included:
- Guide with 7 bite-sized daily actions that attract high-spending travelers.
- Alena’s “3 Things to Boost Your Summer Bookings” workshop.
- BONUS: “Tools of the Trade” PDF with every app, gear, and resource she uses behind the scenes. ($97 value)
It’s quick, clear, and it works. You’ll see results in a week with strategies that fit right into your existing workflow.
Why people love it:
Vacation photographers ready to turn interest into income, whether you’re just starting with travelers or want to book more of them consistently.
Who it's for:
A one-week roadmap to attract better vacation clients fast. Seven simple steps that help you market smarter and book more without discounts or burnout.
What it is:
The 7 Day Quick Wins Kit
Only
$397
$47
Day One
"Alena's unique and fresh marketing tips, grounded in her own successful experience, were especially eye-opening. I’m excited to implement these ideas and would highly recommend this program to anyone wanting to grow in the luxury vacation portrait market!"
- Heather M, Oceanside, CA
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- How to identify and attract your dream vacation clients
- SEO tips, Google Ads walkthrough, and seasonal campaign ideas
- AI Tools: Custom GPT trained in marketing tasks for vacation portrait photographers and AI Prompts for Luxury Vacation Photography Marketing
- Partnership strategies with concierges and local vendors
- Email and social media tools to boost repeat bookings
What's included:
It makes marketing feel easy. You’ll know exactly what to say, where to show up, and how to turn interest into bookings.
All Black Friday course enrollments come with immediate access. Because digital access cannot be returned, all sales are final and non-refundable.
Why people love it:
Photographers who work in vacation areas and want more of the right clients: this course helps you shift from hoping for bookings to confidently driving them.
Who it's for:
A clear, step-by-step marketing roadmap designed specifically for photographers in vacation destinations. You’ll learn how to attract high-end clients consistently, without wasting time guessing what to post or where to market yourself.
What it is:
Marketing Course for Vacation Photographers
$197
Only
$597
Day two
"I thoroughly enjoyed this class and learned so much from it.
The module on in-person sales (IPS) was amazing- from setting up the session fee to actually shooting the session. She gave great examples of what to say to clients and how to upsell finished products.
Learning about how to charge for CODB/COGS and knowing how those two combined work together to make a profit was a real eye-opener.
Alena made me feel confident about charging what I am worth as a photographer and applying her tools will help my business grow. "
- Vince B, NW Florida
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What's included:
- Mindset shifts around money and charging for your artistry
- How to understand cost of doing business and cost of goods so you set fair compensation for yourself
- Strategies to price your session fee and products in a profitable way
- How to communicate pricing before the session so clients feel prepared and excited
- Psychology of pricing and how clients make buying decisions
It gives total clarity on what to charge and how to present it. You’ll walk away with ready-to-use formulas, pricing sheets, and scripts that take the stress out of every client conversation.
All Black Friday course enrollments come with immediate access. Because digital access cannot be returned, all sales are final and non-refundable.
Why people love it:
Photographers who are tired of guessing prices or including too many digitals just to make sales. Perfect for vacation photographers ready to make more without working more.
Who it's for:
A step-by-step system to confidently price your sessions for real profit, not just “what others are charging.” You’ll learn exactly how to structure packages that sell themselves and support your dream income.
What it is:
Pricing for Profit for Vacation Photographers
Only
$597
$97
Day three
"I have thoroughly enjoyed implementing this strategy! I have a lot of inquiries for Babymooners coming in and I have booked about 5 new clients with my new pricing strategy - took the leap and am building the parachute on the way down!"
- Caryn S, Cape Cod
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- A 90-minute private Zoom strategy session
- Custom business audit to identify growth opportunities
- Pricing and sales strategies that work for your market
- Marketing and client experience guidance
- Post-call recap with action plan and next steps
What's included:
It’s not another generic coaching call. You’ll walk away with a personalized roadmap, clear steps, and the mindset shift you need to make your next big move.
All 1:1 strategy sessions are non-refundable once booked. Your purchase reserves a specific date and time on my calendar and cannot be returned.
Rescheduling is available with 24 hours notice.
Why people love it:
Photographers who want expert eyes on their business and real, personalized strategies: whether you’re ready to refine pricing, elevate your marketing, or attract higher-end clients.
Who it's for:
A private coaching session designed to give you clarity, direction, and a custom action plan to grow your photography business with confidence.
What it is:
1:1 Strategy Session with Alena Johnsen
$590
Only
$990
Day four
LIMITED OFFER:
Only 10 spots available
"Learning from Alena was such a pleasure. I had been reviewing different course options to learn IPS and just wasn’t sure about buying one of those courses as I primarily photograph visitors in a vacation hot spot. I thought maybe I could try to figure out how to apply what they teach that to what I do, but then I found Alena. I was thrilled to know that she has figured out all the hard things to make it work for vacationers and teaches that in her course. The big scary things for me to understand was pricing, what labs to use, how to make the sale, and how COGS works. She really helped me understand the details and things just clicked for me. Not only did she provide pricing but she also went into marketing and how to get your name out there and how to stand out among the crowd. She is so kind and wise and has definitely shifted my mindset in understanding I am capable of more and giving my clients the very best. Highly recommend learning from Alena!"
- Kristi Marie, Anna Maria Island, FL
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What's included:
⭐ BONUSES
($2,825 Value! What?!):
- Five weekly live coaching calls with Alena
- Private group chat for accountability and support
- Access to all session recordings
- Custom templates
- Guest expert Q&A bonus
- Bonus Q&A session to review your strategy before launch
- Marketing Course for Vacation Photographers ($597 value) Your full roadmap for attracting high-spending vacationers, creating demand, and building a premium presence in a vacation market.
- Pricing for Profit for Vacation Photographers ($597 value) Create confident, luxury-aligned pricing using the exact formulas and strategies we use in our own business.
- Tech Secrets: Tools of the Trade ($97 value). My personal system for running a high-end photography business with precision, simplicity, and the right tech.
- AI Custom GPT + Prompt Library ($150 value). Your personalized AI assistant and prompt kit for marketing, content, pricing, and communication.
- Pre-Session Consultation Sheet ($47 value). A clean, elevated client intake system that sets the tone for a premium experience.
- CODB + COGS Guide and Calculator ($47 value). Understand your true costs, set profitable prices, and make smart business decisions.
- 7-Day Quick Wins Kit ($97 value). Fast, simple actions that move your business forward immediately, even before the live sessions begin.
- Workshop Access: How to Boost Summer Bookings ($203 value). Learn how to fill your calendar during the busiest vacation season with reliable, high-paying clients.
This isn’t another course. It’s hands-on coaching with weekly feedback, live calls, and a small group of photographers walking the same path. You’ll finally have the clarity and confidence to charge what you’re worth and market like a pro.
When you join the 5-Week Intensive, you’ll also receive immediate access to:
Due to the immediate access you receive to all digital products and materials included with enrollment, all sales for the 5-Week Intensive are final and non-refundable. Even if you choose not to participate in the group program, refunds cannot be issued.
As a courtesy, if you are unable to attend the cohort you enrolled in, you may either transfer your funds toward two private strategy calls or move your enrollment to a future cohort one time.
Why people love it:
Photographers who are done piecing things together and want clear direction, accountability, and support.
Perfect if you’re ready to move from “busy” to profitable and build systems that bring in high-value vacation clients with ease.
Who it's for:
A focused, high-touch experience where we reset your pricing, marketing, and client flow so you can confidently grow a profitable photography business before the 2026 season begins.
What it is:
The 5-Week Signature Group Intensive
